WHO IS JAYE?

Justin Leon aka Jaye creates for those who were never meant to fit in. A former University of Florida basketball player turned international professional, Leon spent years moving through Germany, South America, and Canada — absorbing cultures, chaos, and contradiction. That same edge now defines his fashion.

His creative identity lives in rebellion. Bold, handmade garments built to disrupt traditional wearability, designed to be worn wrong — and worn with purpose. Pieces aren’t polished for comfort or conformity; they’re raw, aggressive, and unapologetic. If it challenges expectation, it belongs.

Showcased at Los Angeles Fashion Week and worn by celebrities and an amazing support cast call the MAFIA, Jaye's work exists at the intersection of grit and control. This is clothing for outsiders, rule-breakers, and those who refuse to dilute their identity to belong.